INFORMATION SITE

Author: Jit

Role of Pharmacists in Pharma Marketing

The role of pharmacists in pharma marketing is a pillar of the pharma industry. Pharmacists play a critical role in pharmaceutical marketing.

I remember when I was a Medical Representative a pharmacist was insisting on providing free samples to him to gain more sales from his counter. As the samples were for physicians I refused to give them to him. Anyhow I was able to make him my friend and thus got full support.

Hence the role of pharmacists is very important in pharma marketing for selling your products through prescriptions and recommending your products to other customers.

They are the primary point of contact for patients buying medicines on their prescriptions, and pharmacists have the opportunity to educate patients about new drugs and their side effects.

Pharmacists can also provide valuable insights to pharmaceutical companies about patient needs and preferences.

Here are some of the roles of pharmacists in pharmaceutical marketing:

Pharmacists role to educate patients about new drugs.

Pharmacists can provide patients with information about the benefits, risks, and side effects of new drugs. They give information about the dosages. They can also answer questions about how to take the drugs and what to do if they experience side effects.

Hence pharma marketers should provide information about the medicine and especially about new drugs.

Identifying barriers to medication adherence.

Pharmacists can help patients identify and overcome barriers to medication adherence, such as cost, forgetfulness, or difficulty understanding the instructions. Usually, they stick stickers of instructions for dosages on the strips and bottles. Thus they help the patient which in turn grows the patient faith in the pharmacists and pharma companies.

Hence the pharma marketer should communicate with the pharmacist about the difficulties they are facing and convince them by providing solutions.

Providing patient feedback to pharmaceutical companies.

Pharmacists can provide pharmaceutical companies with valuable feedback about patient needs and preferences.

This feedback can help companies develop new drugs and marketing strategies that are more effective.

Related Page: IMPORTANT SKILLS FOR PHARMA MARKETING

Direct Marketing activities

In addition to these direct marketing activities, pharmacists can also help to promote pharmaceutical products indirectly. They can also promote OTC and generic products of pharmaceutical companies.

For example, they can display promotional materials in their pharmacies, or they can participate in educational events about new drugs.

Conclusion

Overall, pharmacists play a vital role in pharmaceutical marketing. They are well-positioned to educate patients about new drugs, identify barriers to medication adherence, and provide feedback to pharmaceutical companies. They can also generate extra sales for a pharma company.

By working together, pharmacists and pharmaceutical companies can help patients get the most out of their medications. It is better to make a friendly relationship with the pharmacists for the growth of your company.

Thus the role of pharmacists in pharma marketing is important and a marketer should consider pharmacists in their planning.

September 10, 2023
The Ultimate Guide to Creating an Information Site that Ranks High on Google

The Ultimate Guide to Creating an Information Site that Ranks High on Google

Are you looking for a guide to creating an information site that ranks high on Google?

Look no further!

In this ultimate guide, we will take you step by step through the process of building a website that not only delivers valuable information but also increases the power of search engine optimization (SEO) to boost its visibility in search results.

With our expert tips and strategies, you will learn how to craft compelling content that resonates with your target audience while also satisfying Google’s ever-changing algorithms.

From keyword research to on-page optimization, we will cover all the essential elements that will help your information site stand out from the crowd and climb to the top of search engine rankings.

Get ready to unlock the secrets to creating an information site that not only informs but also dominates the digital landscape. Let’s dive in and make your website a powerhouse of information and success!

Why information sites are important for SEO

Information sites play a crucial role in search engine optimization (SEO).

They provide valuable content that answers users’ queries and fulfils their search intent. When users find relevant and reliable information on your site, they are more likely to spend time on it, reducing the bounce rate and increasing the average session duration.

These engagement metrics are important ranking factors for search engines like Google.

Additionally, information sites have the potential to attract high-quality backlinks.

When other websites reference and link to your informative content, it establishes your site as an authority in your industry. Backlinks from authoritative sources signal to search engines that your site is trustworthy and should be ranked higher in search results.

Moreover, information sites can target long-tail keywords, which are longer and more specific search queries.

Long-tail keywords often have lower search volumes but higher conversion rates. By optimizing your content for these keywords, you can attract highly targeted traffic, resulting in better conversion rates and increased revenue.

In the next sections, we will explore the key strategies and techniques to optimize your information site for SEO success.

Understanding user intent for information sites

To create an information site that ranks high on Google, it’s crucial to understand the intent behind users’ search queries. User intent refers to the reason behind a specific search, whether it is informational, navigational, transactional, or commercial.

For information sites, the primary focus is on satisfying users’ informational intent. This means providing in-depth, comprehensive, and well-researched content that answers users’ questions or provides valuable insights on a particular topic.

To identify user intent, you can start by analyzing the search results for your target keywords.

Look at the types of pages that rank highly and examine their content.

Are they blog posts, articles, or guides?

What information do they provide?

Understanding the content that already ranks well will help you align your content strategy and create information that meets or exceeds user expectations.

By aligning your content with user intent, you not only increase the chances of ranking higher in search results but also improve user satisfaction and engagement, leading to better SEO performance.

Conducting keywords research for an information site

Keyword research is a critical step in optimizing your information site for search engines. It involves identifying the keywords and phrases that your target audience is using to search for information related to your industry or niche.

Start by brainstorming a list of broad topics or themes that are relevant to your site.

These topics will serve as the foundation for your keyword research.

Next, use keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to expand your list and discover related keywords with high search volumes and low competition.

When conducting keyword research for an information site, focus on long-tail keywords.

These are more specific and have lower search volumes compared to broader keywords. However, they often indicate higher user intent and can drive more targeted traffic to your site.

Once you have a list of relevant keywords, incorporate them naturally into your content.

Avoid keyword stuffing, as it can harm your SEO efforts. Instead, aim for a balance between optimizing for search engines and providing valuable, informative content that satisfies users’ search intent.

On-page optimization for information sites

On-page optimization refers to the process of optimizing various elements on your web pages to improve their visibility in search results. By implementing on-page optimization techniques, you can make your information site more search engine-friendly and increase its chances of ranking higher.

Start by optimizing your page titles and meta descriptions. These are the snippets that appear in search results and serve as the first impression for users.

Craft compelling and descriptive titles and meta descriptions that accurately represent the content of your pages and entice users to click.

Next, optimize your URLs to be concise, descriptive, and include relevant keywords. Avoid using generic or auto-generated URLs, as they provide little value to search engines or users.

When it comes to content optimization, ensure that your keyword is included in the page’s heading tags (H1, H2, H3, etc.) and spread naturally throughout the body of the text.

Use header tags to structure your content and make it easier for both users and search engines to navigate and understand.

In addition, optimize your images by using descriptive alt text and compressing them to improve page speed.

Incorporate internal links to other relevant pages on your site, as this helps search engines crawl and understand the structure of your information site.

By implementing these on-page optimization strategies, you can improve your site’s visibility in search results and provide a better user experience.

Creating high-quality and informative content

The heart of any successful information site is high-quality and informative content. When creating content for your information site, focus on providing value to your target audience. Your content should be well-researched, accurate, and comprehensive.

Start by understanding the pain points and challenges your target audience faces.

What information are they seeking?

What questions do they have?

By addressing these needs and providing solutions, you can establish yourself as a trusted source of information.

When crafting your content, make it engaging and easy to read.

Use short paragraphs, subheadings, bullet points, and visuals to break up the text and make it scannable. Incorporate relevant examples, case studies, and statistics to support your claims and make your content more credible.

Moreover, aim for a conversational tone that resonates with your target audience.

Avoid using jargon or technical terms that may confuse readers. Instead, use language that is easy and relatable, while still maintaining a professional tone.

Lastly, keep your content up to date.

Regularly review and update your articles to ensure that they reflect the latest information and industry trends.

Fresh and relevant content not only appeals to users but also signals to search engines that your information site is actively maintained and authoritative.

By consistently creating high-quality and informative content, you can establish your information site as a go-to resource in your industry and attract a loyal audience.

Structuring your information site for easy navigation

The structure of your information site plays a crucial role in user experience and SEO.

A well-structured site makes it easier for users to navigate, find relevant information, and spend more time engaging with your content.

Start by organizing your content into relevant categories and subcategories.

This helps users quickly locate the information they are looking for and improves the overall user experience.

Next, create a clear and intuitive navigation menu.

The menu should be prominently displayed and contain links to the main categories or sections of your site.

Avoid using complex dropdown menus or excessive submenus, as they can confuse users and hinder their ability to find what they need.

In addition to the main navigation menu, consider incorporating a search bar to allow users to directly search for specific information. This can be particularly useful for information sites with a large amount of content.

Ensure that your site’s internal linking structure is well-optimized.

Link related articles or pages together using relevant anchor text.

This not only helps users discover more of your content but also assists search engines in understanding the relationships between different pages on your information site.

By structuring your information site for easy navigation, you create a user-friendly experience that encourages visitors to explore more of your content and increases the chances of ranking higher in search results.

Optimizing site speed and mobile-friendliness

Test your site on various device

Site speed and mobile-friendliness are crucial factors in SEO and user experience.

With the increasing use of mobile devices, it’s essential to optimize your information site for fast loading speeds and seamless mobile browsing.

Start by optimizing your images and other media files. Compress images without compromising their quality to reduce file sizes and improve page load times. Additionally, use lazy loading techniques to load images only when they become visible to the user, further enhancing page speed.

Next, minimize the use of unnecessary plugins or scripts that can slow down your site. Review and remove any plugins or scripts that are no longer necessary or have a significant impact on performance.

Ensure that your information site is responsive and mobile-friendly.

Test your site on various devices and screen sizes to ensure that it renders correctly and provides a seamless browsing experience on mobile devices. Mobile-friendly sites are more likely to rank higher in mobile search results and provide a better user experience.

Regularly monitor your site’s performance using tools like Google PageSpeed Insights or GTmetrix. These tools provide insights and recommendations on how to further optimize your site for speed and mobile-friendliness.

By prioritizing site speed and mobile-friendliness, you create a positive user experience that improves engagement, reduces bounce rates, and boosts your information site’s visibility in search results.

Building backlinks for an information site

Backlinks are an essential aspect of SEO and can significantly impact your information site’s visibility in search results. Building high-quality backlinks from authoritative and relevant sources signals to search engines that your site is trustworthy and valuable.

Start by creating valuable and link-worthy content.

When your content provides unique insights, offers solutions to common problems, or presents information in a compelling way, other websites are more likely to reference and link to it.

Reach out to other website owners, bloggers, or influencers in your industry and share your content with them. Offer to write guest posts or collaborate on content.

By building relationships and providing value to others, you increase the chances of receiving backlinks from their sites.

Consider submitting your content to relevant directories, industry-specific platforms, or resource pages. These platforms often provide opportunities to showcase your expertise and gain valuable backlinks.

Monitor your backlink profile using tools like Ahrefs or Moz. Identify any toxic or low-quality backlinks and disavow them to prevent them from negatively impacting your site’s SEO.

Remember that building backlinks takes time and effort.

Focus on creating high-quality content, building relationships, and providing value to your audience and industry. Over time, your information site will naturally attract authoritative backlinks that boost its visibility in search results.

Measuring and analyzing the success of your information site

To gauge the success of your information site and identify areas for improvement, it’s essential to measure and analyze key metrics.

By monitoring these metrics, you can make data-driven decisions and optimize your site for better performance.

Start by setting up Google Analytics on your information site.

This free tool provides valuable insights into user behaviour, traffic sources, engagement metrics, and more. Analyze metrics like bounce rate, average session duration, and page views to understand how users interact with your site.

Monitor your site’s organic search traffic and keyword rankings.

Identify the keywords that are driving the most traffic and optimize your content further for those keywords. Keep an eye on your site’s positions in search results and track any changes over time.

Additionally, analyze the performance of individual pages or articles.

Identify the pages with the highest engagement and conversion rates. Understand what makes those pages successful and apply those insights to improve underperforming content.

Regularly review and analyze your site’s backlink profile. Monitor the growth of your backlinks and identify any new opportunities to build high-quality links.

By consistently measuring and analyzing the success of your information site, you can identify areas for improvement and optimize your strategies to achieve better SEO performance.

Common mistakes to avoid when creating an information site

While building an information site, it’s important to be aware of common mistakes that can hinder your SEO efforts and user experience. By avoiding these mistakes, you can set your information site on the path to success.

Avoid creating thin or shallow content.

Content provides little value to users and is unlikely to rank well in search results. Instead, focus on creating in-depth and comprehensive content that thoroughly addresses the topic or question at hand.

Don’t neglect user experience.

A poorly designed or difficult-to-navigate site can frustrate users and lead to high bounce rates. Ensure that your site is visually appealing, easy to navigate, and optimized for various devices and screen sizes.

Don’t underestimate the importance of site speed.

Slow-loading pages can negatively impact user experience and SEO. Enhance page speed by optimizing images, minimizing unnecessary scripts, and leveraging caching techniques.

Avoid engaging in black hat SEO practices.

These unethical tactics, such as keyword stuffing, buying backlinks, or cloaking content, can result in severe penalties from search engines. Focus on providing value, following best practices, and creating a positive user experience.

By avoiding these common mistakes, you can ensure that your information site is well-optimized, user-friendly, and positioned for success in search engine rankings.

Conclusion and key takeaways

Creating an information site that ranks high on Google requires a comprehensive approach that combines valuable content, strategic SEO techniques, and a user-centric mindset.

By understanding user intent, conducting thorough keyword research, optimizing your site’s on-page elements, and creating informative content, you can build an information site that not only captivates your audience but also dominates search engine rankings.

Remember to structure your site for easy navigation, optimize site speed and mobile-friendliness, and focus on building high-quality backlinks. Regularly measure and analyze your site’s performance to identify areas for improvement and optimize your strategies accordingly.

By avoiding common mistakes and staying up to date with the latest SEO trends, you can create an information site that delivers value, attracts a loyal audience, and climbs to the top of search engine rankings.

Now, armed with this ultimate guide to creating an information site that ranks high on Google, it’s time to take action and make your information site a powerhouse of information and success!

You can also contact us and ask us for our services for creating your website.

August 4, 2023
Important Skills for Pharma Marketing

The skills required for pharma marketing are constantly evolving and provide the best career opportunities in the Pharmaceuticals industry. This industry is growing hence there will always be a need for skilled marketing professionals.

These skills are important since it helps you in your career growth through your job performance, and communication with your seniors, colleagues and your clients.

Some of the most important skills include:

Project planning and management:

Various projects are regularly going on in the pharmaceutical industry. It may be a new formulation or a different drug delivery system. These innovations help to grow the industries as well as beneficial for patients.

Acquiring complete knowledge of the project, making the plan and managing it properly makes the project successful.

Pharmaceutical marketing campaigns can be complex and require careful planning. Marketers need to be able to identify the capacity of the drug manufacturer, the target audience, develop the marketing message, and select the right channels to reach the targeted audience.

Problem-solving:

Pharmaceutical marketing is constantly evolving, and marketers need to be able to adapt to change. They need to be able to identify and solve problems quickly and efficiently.

It requires your decision-making ability and also the ability to analyse and evaluate the situation and take action appropriately.

Communication skills for pharma marketing:

Pharmaceutical marketers need to be able to communicate effectively with a variety of audiences, including doctors, pharmacists, and other healthcare professionals. They need to be able to explain complex medical concepts clearly and concisely. Communication skills are a must for pharma marketing.

Specialization skills for pharma marketing:

Pharmaceutical marketing is a specialized field, and marketers need to have a deep understanding of the industry. They need to know the latest trends, regulations, and technologies.

Apart from marketing knowledge you also need knowledge of pharmaceutics, pharmacology, anatomy and physiology of the human body. This will help you in communicating medical terminology with ease.

Good initiative:

Pharmaceutical marketers need to be able to take initiative and work independently. They need to be able to identify opportunities and develop creative marketing strategies.

Managerial skills for Pharma Marketing:

Pharmaceutical marketers often need to manage projects and budgets. They need to be able to delegate tasks, track progress, and make necessary adjustments.

Business awareness:

Pharmaceutical marketers need to have a strong understanding of the business world. They need to know how to develop and execute marketing strategies that meet the company’s goals.

Attentiveness skills for pharma marketing:

Pharmaceutical marketers need to be attentive to the needs of their target audience. They need to be able to identify and respond to changes in the market.

Regulations:

Pharmaceutical marketing is highly regulated, so marketers need to be familiar with the latest regulations. They need to ensure that their marketing materials are compliant with all applicable laws and regulations.

Ethics:

Pharmaceutical marketing is a highly ethical field, so marketers need to be aware of the ethical considerations involved in marketing pharmaceutical products. They need to ensure that their marketing materials are truthful and accurate and that they do not make any misleading claims.

How to Succeed in Pharma Marketing

If you are interested in a career in pharma marketing, you should have a strong academic background in pharmacy, marketing, business, or a related field. You should also have experience in writing, communication, and project management. You should also be able to work independently and as part of a team.

Here are some additional tips for success in pharma marketing:

Stay up-to-date on the latest trends and regulations.

The pharmaceutical industry is constantly changing, so it is important to stay up-to-date on the latest trends and regulations. You can do this by reading industry publications, attending industry events, and networking with other professionals in the field.

Develop strong relationships with key stakeholders.

To be successful in pharma marketing, you need to develop strong relationships with key stakeholders, such as doctors, pharmacists, and other healthcare professionals. These relationships will help you to understand the needs of your target audience and develop effective marketing campaigns.

Be creative and innovative.

The pharmaceutical industry is a highly competitive market, so it is important to be creative and innovative in your marketing strategies. You need to find ways to stand out from the competition and reach your target audience in a meaningful way.

Be passionate about the industry.

Finally, it is important to be passionate about the pharmaceutical industry if you want to be successful in pharma marketing. This passion will show through your work and help you to connect with your target audience.

Conclusion

Skills are important to build your expertise in the pharmaceutical industry and for your career growth. You may or may not have some skills but if you are eager to develop your abilities you can very well succeed in your life. Hence develop important skills for pharma marketing and make your career in the pharma industry.

Click the Link to Read How to Become a Medical Representative in India

July 28, 2023
How to Become a Medical Representative in India

Do you want to become a Medical Representative in India or looking for a career opportunity then this is the right page to know all about the Medical Representative job.

Before proceeding further, let me introduce myself to you so that you can understand how I’m able to give you exact information.

I was in the Pharmaceuticals industry for around 40 years and started my career as a Medical Representative and then as a Manager and then as pharma manufacturer, distributor and retailer.

What is a Medical Representative?

A Medical Representative represent a pharmaceutical company and provides information about the medicine of their company to doctors and pharma trade in return gain sales from them.

Medical Representative is a reputed profession and a handsomely paid job.

If you are willing to travel, like to face challenges, can speak fluently and convince others, inclination towards a sales career then you can be considered to be suitable for the job provided you fulfil other required eligibility for the job like qualification.

Qualifications for Medical Representative

Most companies prefer a Diploma in Pharmacy or Science graduate because it helps them to understand the initial knowledge of anatomy, physiology & pharmacology, MBA is an additional advantage that helps to develop business.

Another basic requirement is to have a two-wheeler as it facilitates reaching the desired multiple destinations with ease.

Despite the advancement of the latest technology, MR jobs will always be in demand to promote face-to-face products, which might be Medical Equipment, Biochemistry…

Medical representative salaries

Although there are no fixed norms regarding salaries for Medical Representatives and it depends upon the qualification, capabilities and varies from company to company.

Multinational companies’ salaries for Medical representatives starting range is Rs2.4 lakhs/year to Rs4lakhs/year

Indian companies starting range is between Rs1.5-3 lakhs/year.

Apart from the salaries, Medical Representatives are getting daily allowances, travel allowances and other emoluments.

On achieving targets Medical Representatives can also earn incentives on overall sales, product incentives, and a group of product incentives to boost their morals to achieve more. You can also be promoted to Manager and senior marketing manager.

Where to search for a job as a Medical Representative:

You may search for the job by various methods

1– Newspaper ads

2– Info from the pharmaceutical wholesalers of your city.

3– Online job sites like Indeed, Naukri.com, Shine, Monster…

4– Your contact with MR and Managers.

How to Apply for the job?

FIRST IMPRESSION IS VERY IMPORTANT

Your application should be impressive mentioning your strong points.

Your application must show the willingness to prove your candidature of becoming a Medical Representative.

Make assurance for living no stone unturned.

Lastly, show your confidence in the repute of the company and yourself for a favourable response at your address, telephone and email address.

Your resume should be in detail to give a clear hint about the person you are.

1 — YOUR’S FULL NAME

2– FATHER’S NAME

3 — DATE OF BIRTH

4 — ADDRESS

5 — PERSONAL DETAILS

Martial status

Height

Weight

6– QUALIFICATION

Details of secondary school examination

Details of degrees you have gained

7 — EXPERIENCE:

Specify your achievements with the details of the experience you have gained.

8 — EXTRACURRICULAR ACTIVITIES

9 — YOUR PLUS POINT

10 — YOUR DRAWBACKS

11 — AVAILABILITY

When can you join the job if selected

12 — DATE & PLACE

Where to apply for a job as a Medical Representative :

In India, thousands of pharmaceutical companies need Medical Representatives at various district headquarters.

You can apply on the company’s websites, online jobs websites or apply directly through the concerned Managers.

Top companies prefer freshers or with few month’s experience

These companies are well established which facilitates a representative to get acceptance in the market.

Glaxo, Pfizer, Hochest, Abbot, Sun Pharmaceutical, Lupin, Dr Reddy’s Lab, Cipla, Wockhardt, Ranbaxy, Cadila, Roche, Merk, Bayer, Mankind… and many more are the best and preferable companies.

You can’t wait for only these companies for a long time hence join the first opportunity you get & continue work along with the effort to look for options.

You may also apply in

GENERIC COMPANIES:

Many companies promote their generic product (medicine with salt names ) through wholesalers and retailers are doing very well business.

They also require representatives to promote the products to wholesalers and retailers. You can gain this opportunity and become a Representative of a Generic Pharma company.

OTC COMPANIES:

Lots of pharma co. are nowadays shifting their few products to sell on the counter.

Due to the increase in demand by the customers by advertisement and popularity of the product.

For example, Win Medicare, Mankind Pharma, P&G, Novartis, Johnson & Johnson, and Dabur are doing very well business in the OTC trade.

You can be part of it and provide your services to an OTC company.

MEDICAL DEVICE/EQUIPMENT CO.:

As equipment plays, an important role in the diagnosis of disease, which is increasing day by day creates the need for a Representative to fulfil the requirement.

How to prepare yourself for an interview:

Lots of companies nowadays conduct open interviews.

You can directly participate in it.

PREPARATION FOR INTERVIEW

1- Get all your documents ready along with your resume

2- Groom yourself with a proper haircut and shaving. I suggest wearing a tie with a proper knot.

3- Reach before the scheduled time.

4- Don’t get nervous

5- Maintain your presence of mind.

6- Behave properly with etiquette and manners.

SUM UP

Medical Representative job is a prestigious profession along with handsome emoluments and interaction with reputed people. You have to maintain decorum through your pleasant personality and behaviour.

Read more about Pharma marketing strategies

I hope this page will help you by providing information about the way to become a Medical Representative in India.

GOOD LUCK

July 14, 2023
Pharma Marketing Strategies for a New Pharma Company

Pharma marketing and selling is the marketing of pharma products, branded medicines, generic medicines, OTC products, and medical equipment.

In this competitive phase in the pharma market, it is difficult for a new company to develop its brands and gain major market share.

Here I will provide the different strategies which can be implemented by a new pharma company or those who are planning to build a pharmaceutical manufacturing unit.

TRADITIONAL WAY

The traditional way of marketing pharma products is to recruit Medical Representatives, Managers of the state, develop the distribution network, contact Doctors through the field staff, generate prescriptions from doctors, and fulfil the demand through retailers by supplying to them from the distributor.

This type of marketing strategy is been used for many years successfully.

When I joined as Medical Representative in 1980 only a few pharma companies were in the market and most of the doctors were not visited by MR.

The sales were automatically generated since most of the doctors were following the prescriptions of established senior doctors from whom we were generating sales.

At that time the literature of product information, few samples, small gifts, and visits were enough for a doctor to get prescriptions.

Here I would like to add that during those days many research products, new combination drugs, and new drug delivery system was developing and coming into the market with very low competition.

With the change of time and increasing competition between the pharma companies coming with the same molecules, the field staff started corrupting doctors instead of convincing them later on the companies were also involved in it.

Still, it’s the best strategy if you are ready to invest in marketing for a long time with some unique ideas.

The best example is Mankind Pharma which has grown fast by implementing aggressive marketing and low price of the products.

GENERIC PHARMA MARKETING

The market for generic products is developing fast.

You can start marketing your products by just appointing one or two field staff in a state.

Your field staff along with the distribution network can develop your market by selling your products at a generic price.

You have to pay attention to your price list, fast-running salts which a retailer can easily sell on the counter. The general practitioner can also be your targeted customers.

OTC MARKETING

Many established brands are now promoted through print and Tv media to boost their sales.

Many other non-prescription products can also be promoted through print media, Tv channels, field staff, promotional materials, promotional canopy, trade centres, and trade fairs.

To establish the brand you have to be prepared for the advertising budget.

I know this budget is much more than the production cost of the product but it also increases the brand value.

Remember KESH KING oil, Zandu Balm is been purchased by Emami at very high prices.

FRANCHISE MARKETING

Marketing through the franchisors by giving them permission for marketing in a selected area.

The franchisor may be a pharma distributor, an ex-Medical representative, or an ex-Manager.

You can also select some NGOs that are working in the medical field having good contacts with doctors.

You have to provide only a few promotional pieces of literature, visual aid, a detailing bag, and a few small gifts.

All other marketing expenses have been beer by the franchisor within the fixed margin(app. 40-60%) on the purchase provided by you.

You can provide incentives with rewards to develop sales in their areas.

TELEMARKETING

You might be astonished at how a pharma product can be sold by telemarketing.

It’s marketing to generate leads from the pharma distributors for particular products.

It requires 20-30 cold calls every day to pharma distributors. Phone numbers are easily available on the internet, yellow pages…

There are thousands of pharma distributors who are looking for a unique brand for a monopoly to avoid competition.

They can set up your brand in their areas and can get benefits.

You have to develop trust with them to retain their monopoly and regularly feed their demand for the products.

This is beneficial for the companies as well as the distributors.

ONLINE PHARMA MARKETING

Although it’s not new a few companies worldwide are doing online marketing for products related to healthcare. Examples are the few banners above in this post.

Still, in India and worldwide, a lot of scopes exist. As the urban population’s awareness regarding healthcare and online purchasing habits is increasing daily.

It doesn’t require much time to create a site. However, a lot of effort is required to develop and increase online sales.

For online marketing

1 You have to choose certain healthcare OTC products like skincare, anti-ageing, ayurvedic products, and health-supporting products.

2 Creating an online store It’s very simple with very little investment.

For creating an online store you need

a) A Hosting platform to run your site on the internet.

b) A domain name(your company name) the address of your site on the internet.

c) A website building platform like WordPress or some other website builder.

d) A few online tools for online marketing.

3 If you feel difficulty in creating an online store you can hire online a freelancer web developer from Fiverr.

4 For online marketing, you can promote your site on social media. You can also use autonomous tools from Buffer or contact any social media marketing agencies. We provide these services at very nominal charges. Check Here

5 You can also introduce an affiliate program on your site. You have to give a commission on sales to your affiliates. You have also to provide promotional banner links and unique affiliate tracking links for the products.

READ MORE

3 Simple Steps to Create a Business Website

The Final Thought

Pharmaceutical marketing is different and unique as compared to other products. Hence we have to use different strategies at different times depending on the situation.

You can take my advice as your consultant full-time or on a contract basis, feel free to contact us.

Please subscribe to this site for more pharma information from time to time. Please also don’t forget to share this post with your friends & social media.

July 3, 2023
Flat 211 Movie Review

Recently I was browsing in my free time and in an upset mood on Amazon Prime to see a movie. Suddenly the poster of Flat 211 caught my attention and I make up my mind to watch it.

Although it was released in 2017 many of us might have missed it and gone unnoticed. This may be because the promotion was not done properly just like big movies or due to the not well-known cast of the movie.

Flat 211 is a thriller movie regarding an incident in flat 211 directed by Dubai-based IT professional Sunil Sanjan. Sunil is from a non-Bollywood background and tried to present something new.
All characters are shady and played well by Jayesh Raj, Sonal Singh, Samonica Shrivastava, and Digvijay Singh…

The plot of the movie is good that keeps viewers engaged about what next will happen which is a basic requirement of a suspense thriller movie.

The mystery story of murder in Flat 211 is good to watch at least once. More work to tighten up the script can make it a wonderful movie.

This movie is good to watch especially for those who love Hollywood thriller movies.

Background music is good along with a few songs by Mika Singh and Divya Kumar.

Flat 211 has highlighted the consequences of desires to gain in life and falling into the trap.

Frankly speaking, this movie has changed my mood.

I suggest the young generation to watch the movie. It’s worth spending money on this type of movie.

Read Chahre Movie Review

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June 29, 2023
Chehre movie review

Yesterday late at night I was changing channels as usual without any intention to find some good program or film suddenly I found a movie has just started. The initial shots of the movie stopped me and bound me to remove my hand from the remote.

It was a beautiful shot of the hilly area covered with white snow and a car passing in between the beautiful trees covered by snow.

In the next shot of the movie, Emraan Hashmi was driving the car.

Normally I avoid watching movies with Emraan Hashmi I don’t know the reason probably because I don’t like his acting in a monotonous way and a few intense scenes with heroines in every film.

I was supposed to change the channel at that time but it was Annu Kapoor in a Sikh role that stopped my hand again.

I’m not a fan of Annu Kapoor but I admire a few roles he has played in a few movies.

Now after watching the complete movie, I appreciated my decision not to change the channel.

Are you interested to know more about the movie?

It’s a suspense, thriller, game show, and courtroom drama raising some issues of crime in a very interesting way.

In this movie, a mask is been removed from a person after a long interesting discussion.

I’m not going to disclose the story of the movie to maintain your curiosity and your enjoyment while watching the Chehre Movie.

The only thing I want to say is that it’s based on the novel “A Dangerous Game” written in the year 1956 by Swiss writer Friedrich Dürrenmatt.

The cast of Chehre Movie

Producer: Anand Pandit with Saraswati entertainment private limited.

Director: Rumy Jafery

Writer: Ranjit Kapoor

Lead Role: Amitabh Bachchan and Emraan Hashmi

Supporting Role: Annu Kapoor, Dhritiman Chatterjee, Raghubeer Yadav, Rhea Chakraborty, Siddhanth Kapoor, Krystle D’Souza, Samir Soni and Alexx O’Nell.

Lyrics: Farhan Menon and Rumy Jafery

Music: Vishal-Shekhar and Gourav Dasgupta.

Chehre Movie Review.

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The story of Chehre is fantastic. If the screenplay should have been written somewhat more effectively it can be a fantastic film. Although it is capable to hold the viewers till the last scene.

The closing statement by Amitabh Bachchan is very lengthy and a few dialogues were repetitive. Although the strong voice of Amitabh Bachchan had tried to cover up boring.

As usual, Amitabh Bachchan has done good acting although it reminded me of his role in Pink. But it’s my observation that his acting is more impressive during short dialogues or a few dialogues. A few directors make mistakes by giving him more dialogue due to his strong voice.

Annu Kapoor has done natural acting and impressed me with his calibre. He has justified the role of a Sikh.

Emraan Hashmi has done more mature acting as compared to his previous movies. But during the flashback scenes, he was the same as in old movies.

Dhritiman Chatterjee and Raghuveer Yadav have nothing to do more in the movie still they showed their strong presence fitting in the role.

Rhea Chakraborty looked beautiful still she has to work more on her acting. The role she played doesn’t match her expressions.

Krystle D’Souza looked stunning, especially during intimate scenes with Emraan Hashmi. She deserves the role and played very well.

The rest were ok in their short role.

Regarding the music of the movie, there was no scope for any song. Background music didn’t make any impact probably I didn’t notice.

The photography was decent, especially capturing the shots of Slovakia and in the room without light.

The “Chehre” movie was released in theatres in August 2021.

Overall I would like to give a rank of 4/5 due to the good story and impactful presentation. I recommend not missing this movie Chehre.

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June 24, 2023
The Power of Information

The Power of Information

Introduction

Information holds immense power in various aspects of life, including decision-making, shaping public opinion, driving innovation, and enabling progress. In today’s world, information is readily available to power, and it plays a vital role in our lives. Information is not just important for businesses and decision-making. It also plays a crucial role in personal development. Reading books, attending seminars, and watching educational videos are all ways to gain new information and improve our skills. Learning new things can help us grow personally and professionally, and it can also provide us with a sense of fulfilment and satisfaction. Here are some key points about the power of information:

Information as a Powerful Tool for Decision-Making

One of the most significant benefits of information is its ability to guide decision-making. Whether it is in business, politics, or our personal lives, having the right information can help us make better decisions. With the rise of big data and analytics, decision-makers now have access to more information than ever before. This information can be used to identify trends, make predictions, and develop strategies to achieve our goals.

The Importance of Accurate and Reliable Information

While information can be a powerful tool, it is important to remember the importance of accuracy and reliability. Inaccurate or unreliable information can lead to poor decision-making and negative consequences. In today’s era of “fake news” and misinformation, it is more important than ever to verify the accuracy of the information we receive. We must be critical thinkers and evaluate the sources of our information to ensure that we are making decisions based on reliable information.

The power of information in various aspect

Knowledge and Education: Access to information empowers individuals with knowledge, enhancing education and promoting critical thinking. It enables people to make informed decisions and fosters personal and professional growth.

Innovation and Technology: Information fuels innovation by providing insights into new technologies, trends, and methodologies. It drives scientific research and technological advancements, leading to the development of new products and services.

Economic Growth: In the business world, information is crucial for market analysis, strategic planning, and competitive advantage. Companies use data to understand customer needs, improve operations, and make informed investment decisions.

Political Influence: Information shapes public opinion and political landscapes. Media, social networks, and communication channels disseminate information that can influence elections, policies, and governance.

Social Change: Information plays a key role in social movements and advocacy. It raises awareness about social issues, mobilizes communities, and drives collective action for change.

Personal Empowerment: Access to information empowers individuals to make better choices in their personal lives, such as health decisions, financial planning, and lifestyle changes.

Transparency and Accountability: Information promotes transparency and accountability in governments, organizations, and institutions. It enables citizens to hold leaders accountable and demand ethical practices.

Global Connectivity: The digital age has revolutionized the way information is shared, connecting people across the globe. This global connectivity fosters cultural exchange, collaboration, and a broader understanding of different perspectives.

The Power of Information by Sharing

Finally, the value of sharing information cannot be overlooked. When we share information with others, we are not only helping them make better decisions, but we are also contributing to the growth of society. By sharing information, we can learn from each other’s experiences and perspectives, and we can work together to solve problems and achieve common goals.

Know More

What is information?

Conclusion

In conclusion, information is a powerful tool that can help us grow, make better decisions, and contribute to the growth of society. Furthermore, information is a powerful tool that influences almost every aspect of society. However, we must remember to be critical thinkers and evaluate the accuracy and reliability of the information we receive. By doing so, we can harness the power of information to achieve our goals and make a positive impact on the world around us. Remember its proper use can lead to significant advancements and positive change, while its misuse can have adverse effects.

May 6, 2023
GOP prepared to block vote to replace Feinstein on Senate Judiciary

Senate Majority Leader Chuck Schumer said on Tuesday that he hopes to replace Democratic Sen. Dianne Feinstein on the Senate Judiciary Committee with Sen. Ben Cardin of Maryland and aims to set up a floor vote on the issue this afternoon, which Republicans are expected to block.

April 18, 2023
How to increase the hair growth cycle
Natural Hair growth cycle

The growth and loss of hair may seem like a simple process, but the hair growth cycle is actually composed of four distinct phases.

The first three phases anagen, catagen and telogen cover the growth and maturation of hair and the activity of the hair follicles that produce individual hairs.

During the final or exogen phase, old hair usually sheds and new hair gets ready to take its place.

How much is hair loss per day considered normal?

It’s normal to shed between 50 and 100 hairs a day. When the body sheds significantly more hair daily, a person has excessive hair loss.

Why hair loss occurs?

Hair loss can result from heredity, hormonal changes, medical conditions or a normal part of ageing. Anyone can lose hair on their head, but it’s more common in men. Baldness typically refers to excessive hair loss from your scalp. Hereditary hair loss with age is the most common cause of baldness.

Here are the few most common causes of hair loss.

1 Family history of baldness.

2 Nutritional deficiencies like low protein and iron intake or excessive intake of vitamin A.

3 Physical or emotional stress.

4 Infections and hormonal disorders.

5 Hair loss in women may be due to childbirth, menstrual cycle and menopause.

6 Improper hair care such as excessive use of chemicals and blowers etc.

The most commonly affected area of the head.

In male-pattern hair loss and thinning begin at the temples and the crown and hair either thins out or fall out.

Female-pattern hair loss occurs at the frontal and parietal.

People have between 100,000 and 150,000 hairs on their heads.

How long can hair loss last?

Typically, hair loss begins two to four months after the event that triggered the problem and lasts approximately six months. New hair begins growing immediately after the hair falls out, but significant growth may not be noticed for several months.

What is the relation between diet and hair loss?

It is essential to confine calories for weight loss but excessive restriction results in hair loss as lack of nutrition do not supplement hair growth. Hair loss after weight loss is usually associated with a condition called Telogen Effluvium.

Diet to support hair growth cycle.

The following things in your day-to-day diet should be considered

Proteins

Eating adequate proteins is important for hair growth because hair follicles are made of mostly proteins. A lack of protein in the diet has been shown to promote hair loss. Biotin is essential for the production of a hair protein called Keratin, which is why Biotin supplements are often marketed for hair growth.

Vitamins

Micronutrients such as vitamins and minerals play an important role in normal hair follicle development and immune cell function. A deficiency of such micronutrients may represent a modifiable risk factor associated with the development, prevention and treatment of alopecia.

Iron

Iron is responsible for the production of Haemoglobin in the blood. Haemoglobin carries oxygen for the growth and repair of cells in your body, including the cells that stimulate hair growth.

Eating habits and disorders

Crash diet and eating disorders like not having sufficient diet may lead to hair loss.

How to increase your hair growth cycle?

To increase your hair growth cycle you need to treat and take good care of your hair.

The treatment of hair loss depends upon its cause.

If you are observing excessive hair loss then immediately visit a doctor. Your doctor will identify the cause of hair loss and treat it accordingly. If your hair loss is because of nutritional deficiency, then your doctor will prescribe some nutritional supplements which can improve the situation of hair loss.

Do’s and don’ts for the hair growth cycle.

It is important to see your doctor if you observe excessive hair loss. Follow your doctor’s advice and take your medication regularly. For good care of your hair and to reduce hair loss and maintain the hair growth cycle, it is essential to consider do’s and don’ts.
Do’s

Have a wholesome and balanced diet.

Use a good shampoo and conditioner regularly to reduce damage to your hair.

Consult a dermatologist to help you identify the cause of your hair loss and ways to prevent or treat it.

Don’ts

Use of dyes and other chemical treatments like bleaching and perming.

Tight hairstyles or elastic hair bands.

Brush or comb when hair is wet.

Excessive scalp message or brushing.
When results are visible of hair loss treatment?

Visible results of treatment for hair loss depend on the cause, and severity of hair loss and also vary from person to person.

It is important to understand that under normal circumstances also, hair grows to about 1 cm in one month.

Hence you need to be patient, follow the doctor’s advice and take medicines regularly as prescribed.

It may take a minimum of 3-6 months to see visible results. Some people tend to discontinue the treatment, as they do not see the results spontaneously. Compliance plays a vital role in the treatment of hair loss. You can contact us for consultancy services.
February 12, 2023

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