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What are the Symptoms and types of Glaucoma?
Knowing the symptoms and types of Glaucoma helps to detect, treat and prevent vision loss.

Glaucoma is a serious eye condition that can lead to vision loss. Glaucoma is the leading cause of irreversible blindness. While there is no cure for glaucoma, it can be controlled with treatment. That’s why early detection and treatment are so important.

Let’s learn more about this condition, its risk factors and symptoms, and what we can do to better treat and prevent it.

What is Glaucoma?

Glaucoma is a group of eye conditions that damage the optic nerve. The optic nerve carries information from your eyes to your brain and when it’s damaged, you can lose vision.

Types of Glaucoma

There are different types of glaucoma but the most common type are:-

Open-angle Glaucoma.

This happens when the drainage system in your eye doesn’t work properly and fluid builds up in your eye, damaging the optic nerve.

Angle-closure glaucoma.

This happens when your iris (the coloured part of your eye) blocks the drainage system in your eye, preventing fluid from draining properly. This causes a pressure build-up which damages the optic nerve.

Other Types of Glaucoma

There are other less common types of glaucoma as well, such as low-tension or normal-tension, congenital, secondary, pediatric, pigmentary, traumatic, and exfoliation syndrome–related glaucoma.

Risk Factors for Glaucoma

There are several risk factors associated with developing glaucoma:
- Age (over 60 years old)
- Family history
- Race (African American, Hispanic/Latino descent)
- Diabetes Mellitus, hypertension or other medical disorders
People who have had an injury to their eyes or certain ocular surgery may also be at increased risk for developing this condition.

Glaucoma Symptoms

The early stages of open-angle glaucoma usually don’t have any symptoms, so it often goes undetected until it has caused significant damage to one’s vision. However, there may be symptoms associated with other types, such as angle-closure glaucoma.

These symptoms can include:-

1 Pain in one or both eyes

2 Sudden onset of severe headache

3 Rainbow-coloured halos around lights

4 Vomiting and Nausea (vomiting sensation)

5 Redness in one or both eyes

6 Pressure on the eyes

7 Blurred vision

If you experience these symptoms, you should seek immediate medical attention. If left untreated, they could result in permanent loss of sight within only a few days.

Early Detection And Treatment

Regular eye exams with an optometrist or ophthalmologist are crucial for detecting glaucoma early. This is especially true if you’re over the age of 60 or have any of the other risk factors mentioned above.

Living With Glaucoma

If you have received a diagnosis of glaucoma, it is of utmost importance that you adhere to your prescribed treatment plan and schedule regular appointments with your doctor.

Fortunately, there are several treatment options available for glaucoma, including eye drops, oral medications, laser surgery, and traditional surgery. By following your treatment plan and seeking regular medical care, you can effectively manage glaucoma and protect your vision.

You may also need to make some lifestyle changes, such as quitting smoking and eating a healthy diet. Exercising regularly and managing other medical conditions can also help control glaucoma.

Glaucoma is a serious eye condition that can lead to vision loss, but it can be controlled with treatment. Early detection is key to preventing vision loss from glaucoma.

Read more blogs related to health. Please share this blog on your social media profile to help others to prevent Glaucoma.
September 11, 2023
Pharma Marketing Strategies for a New Pharma Company

Pharma marketing and selling is the marketing of pharma products, branded medicines, generic medicines, OTC products, and medical equipment.

In this competitive phase in the pharma market, it is difficult for a new company to develop its brands and gain major market share.

Here I will provide the different strategies which can be implemented by a new pharma company or those who are planning to build a pharmaceutical manufacturing unit.

TRADITIONAL WAY

The traditional way of marketing pharma products is to recruit Medical Representatives, Managers of the state, develop the distribution network, contact Doctors through the field staff, generate prescriptions from doctors, and fulfil the demand through retailers by supplying to them from the distributor.

This type of marketing strategy is been used for many years successfully.

When I joined as Medical Representative in 1980 only a few pharma companies were in the market and most of the doctors were not visited by MR.

The sales were automatically generated since most of the doctors were following the prescriptions of established senior doctors from whom we were generating sales.

At that time the literature of product information, few samples, small gifts, and visits were enough for a doctor to get prescriptions.

Here I would like to add that during those days many research products, new combination drugs, and new drug delivery system was developing and coming into the market with very low competition.

With the change of time and increasing competition between the pharma companies coming with the same molecules, the field staff started corrupting doctors instead of convincing them later on the companies were also involved in it.

Still, it’s the best strategy if you are ready to invest in marketing for a long time with some unique ideas.

The best example is Mankind Pharma which has grown fast by implementing aggressive marketing and low price of the products.

GENERIC PHARMA MARKETING

The market for generic products is developing fast.

You can start marketing your products by just appointing one or two field staff in a state.

Your field staff along with the distribution network can develop your market by selling your products at a generic price.

You have to pay attention to your price list, fast-running salts which a retailer can easily sell on the counter. The general practitioner can also be your targeted customers.

OTC MARKETING

Many established brands are now promoted through print and Tv media to boost their sales.

Many other non-prescription products can also be promoted through print media, Tv channels, field staff, promotional materials, promotional canopy, trade centres, and trade fairs.

To establish the brand you have to be prepared for the advertising budget.

I know this budget is much more than the production cost of the product but it also increases the brand value.

Remember KESH KING oil, Zandu Balm is been purchased by Emami at very high prices.

FRANCHISE MARKETING

Marketing through the franchisors by giving them permission for marketing in a selected area.

The franchisor may be a pharma distributor, an ex-Medical representative, or an ex-Manager.

You can also select some NGOs that are working in the medical field having good contacts with doctors.

You have to provide only a few promotional pieces of literature, visual aid, a detailing bag, and a few small gifts.

All other marketing expenses have been beer by the franchisor within the fixed margin(app. 40-60%) on the purchase provided by you.

You can provide incentives with rewards to develop sales in their areas.

TELEMARKETING

You might be astonished at how a pharma product can be sold by telemarketing.

It’s marketing to generate leads from the pharma distributors for particular products.

It requires 20-30 cold calls every day to pharma distributors. Phone numbers are easily available on the internet, yellow pages…

There are thousands of pharma distributors who are looking for a unique brand for a monopoly to avoid competition.

They can set up your brand in their areas and can get benefits.

You have to develop trust with them to retain their monopoly and regularly feed their demand for the products.

This is beneficial for the companies as well as the distributors.

ONLINE PHARMA MARKETING

Although it’s not new a few companies worldwide are doing online marketing for products related to healthcare. Examples are the few banners above in this post.

Still, in India and worldwide, a lot of scopes exist. As the urban population’s awareness regarding healthcare and online purchasing habits is increasing daily.

It doesn’t require much time to create a site. However, a lot of effort is required to develop and increase online sales.

For online marketing

1 You have to choose certain healthcare OTC products like skincare, anti-ageing, ayurvedic products, and health-supporting products.

2 Creating an online store It’s very simple with very little investment.

For creating an online store you need

a) A Hosting platform to run your site on the internet.

b) A domain name(your company name) the address of your site on the internet.

c) A website building platform like WordPress or some other website builder.

d) A few online tools for online marketing.

3 If you feel difficulty in creating an online store you can hire online a freelancer web developer from Fiverr.

4 For online marketing, you can promote your site on social media. You can also use autonomous tools from Buffer or contact any social media marketing agencies. We provide these services at very nominal charges. Check Here

5 You can also introduce an affiliate program on your site. You have to give a commission on sales to your affiliates. You have also to provide promotional banner links and unique affiliate tracking links for the products.

READ MORE

3 Simple Steps to Create a Business Website

The Final Thought

Pharmaceutical marketing is different and unique as compared to other products. Hence we have to use different strategies at different times depending on the situation.

You can take my advice as your consultant full-time or on a contract basis, feel free to contact us.

Please subscribe to this site for more pharma information from time to time. Please also don’t forget to share this post with your friends & social media.

July 3, 2023
Why the Zumba Workout Is Insanely Good Exercise

Zumba workout is a fitness program that combines fun, energetic Latin-inspired dance moves with effective cardio and aerobic exercise. It was created in the 1990s by Colombian dancer and choreographer Beto Pérez. Zumba workout has become a global phenomenon, with millions of people participating in classes worldwide.

What Zumba workout involves

Zumba workouts involve mixing dance styles like salsa, merengue, reggaeton, reggaeton and cumbia with fitness moves. These moves are easy to flow. The choreography is designed for people of all skill levels, with simple steps that gradually build in complexity. Moreover, you don’t need a partner. You can dance solo and follow the instructor’s lead.

Zumba classes typically alternate between high-intensity and low-intensity movements, keeping your heart rate fluctuating and burning calories effectively.

The best part is that the upbeat music and rhythmic movements make it feel more like a party than a workout. Whether you’re a beginner or an experienced exerciser, you can adjust the intensity to suit your needs.

Benefits of Zumba Workout

Zumba workout is one of those workouts that deserves the “insanely good exercise” label for several benefits:

Physical Benefits:

Zumba workout makes you physically fit.

Full-body workout:

Zumba incorporates moves from various dance styles, engaging your entire body – from your core and legs to your arms and shoulders. This leads to improved overall strength, toning, and flexibility.

Cardio boost:

The fast-paced, rhythmic nature of Zumba elevates your heart rate, improving cardiovascular health and endurance. Studies show regular Zumba can lower blood pressure, cholesterol, and risk of heart disease.

Calorie burner:

Zumba classes can burn substantial calories, typically between 350-600 per session, depending on intensity and duration. This can contribute to weight management and fat loss.

Coordination and balance:

The diverse movements in Zumba challenge your coordination and balance, improving these skills and reducing the risk of falls.

Mental and Emotional Benefits:

Stress relief:

The fun and energetic atmosphere of Zumba classes can be a great stress reliever. Dancing releases endorphins, the feel-good chemicals in your brain, boosting mood and reducing anxiety.

Improved confidence:

Mastering Zumba moves and feeling the rhythm can build confidence and self-esteem. You’ll feel empowered and proud of your abilities.

Socialization:

Zumba classes offer a social environment where you can connect with others who share your love of dance and fitness. This can be especially beneficial for those seeking to combat loneliness or isolation.

Additional factors that contribute to Zumba’s popularity:

Accessibility:

Zumba classes are offered at various fitness centres, community centres, and even online, making them accessible to people of all ages and fitness levels.

Variety:

The music and choreography in Zumba classes are constantly evolving, keeping things fresh and preventing boredom.

A fun factor with Zumba workout:

Zumba is all about having fun! The lively music, energetic instructors, and sense of community make it a truly enjoyable workout experience.

So, if you’re looking for a workout that’s both effective and fun, a Zumba workout is worth trying. It’s a great way to get your heart rate up, improve your physical and mental health, and have a blast while you’re at it!

November 20, 2018
25 Reasons why running is better than gym

Before knowing why running is better than gym let’s understand the disadvantages of the Gym.

Disadvantages of the gym

Cost: Gym memberships can be expensive, especially for high-end gyms with a lot of amenities.

Time commitment: Getting to and from the gym can add to your workout time, making it less convenient for busy schedules.

Intimidation factor: Some people feel intimidated by the gym environment, especially if they are new to exercise. Even most of the gym can’t manage the required gym environment.

Risk of injury: Improper form or using equipment incorrectly can lead to injuries in the gym. Moreover, many gyms don’t have proper equipment.

Unprofessional Guidance: Most of the gyms don’t hire trained professional trainers. Since they have to pay more to them. Hence, they keep self-acclaimed trainers. It may harm you instead of the benefits of exercise.

Running is a great form of exercise that offers many benefits for both physical and mental health. Running can refer to various activities, from leisurely jogging to competitive sprinting. Moreover, It’s a great way to stay in shape, improve your cardiovascular health, and clear your head.

How to start running

If you’re new to running, it’s important to start slowly and gradually increase your distance and intensity. It’s also important to wear proper shoes and listen to your body.

Here are some tips for getting started with running:

Find a running buddy: Having someone to run with can help you stay motivated.

Start slow: Don’t try to run too far or too fast too soon. Start with short runs and gradually increase the distance and intensity.

Listen to your body: If you feel pain, stop running and rest.

Wear proper shoes: Wearing the right shoes can help to prevent injuries.

Stay hydrated: Drink plenty of water before, during, and after your run.

Find a running route: Find a safe and enjoyable route.

Running is a great way to improve your overall health and well-being. So why not give it a try?

Why running is better than gym

Here are 25 reasons why running is better than going to the gym:

1 It’s free. You don’t need a gym membership or any special equipment to go for a run. Additionally, all you need is a good pair of running shoes.

2 It’s convenient. You can run almost anywhere, anytime. Moreover, there’s no need to drive to the gym and wait for a machine.

3 It’s versatile. You can run on a variety of surfaces, including pavement, trails, and even treadmills.

4 It’s a great way to improve your cardiovascular health. Running strengthens your heart and lungs and can help lower your blood pressure and cholesterol levels.

5 It’s a great way to lose weight. Running burns many calories, so it’s an effective way to shed those extra pounds.

6 It’s a great way to tone your muscles. Running works your legs, core, and arms.

7 It’s a great way to improve your mood. Running releases endorphins a mood-booster hormone. Hence it keeps you in a happy mood.

8 It’s a great way to reduce stress. Running can help you clear your head and de-stress.

9 It’s a great way to improve your sleep. Running can help you fall asleep faster. Moreover, you will get a sound sleep.

10 It’s a great way to boost your energy levels. Running can give you a surge of energy that can last for hours.

11 It is a great way to challenge yourself. There are always new goals to set and challenges to conquer.

12 It’s a great way to connect with nature. Running is a great way to get outdoors and enjoy the fresh air and scenery.

13 It’s a great way to meet new people. There are many running clubs and groups that you can join to meet other runners in your area.

14 It’s a great way to travel. Running is a great way to explore new places when you travel.

15 It’s a great way to save money. Running is a great way to avoid gym membership fees. Moreover, it saves the cost of expensive workout clothes.

16 It’s a great way to be kind to the environment. Running is a zero-emission form of transportation.

17 It’s a great way to set a good example for your children. Running is a healthy habit that you can pass on to your kids.

18 It’s a great way to become more confident. Running can help you feel better about yourself both physically and mentally.

19 It’s a great way to achieve your goals. Running can help you achieve your fitness goals, whether running a certain distance or losing a certain amount of weight.

20 It’s a great way to reward yourself. Running is a great way to treat yourself to a little something special after a long run.

21 It’s a great way to be healthy. Running is a great way to improve your overall health and well-being.

22 It’s a great way to have fun. Running can be a lot of fun, especially when you find a running route that you enjoy.

23 It’s a great way to get addicted to something positive. Running can be an addictive activity, but it’s an addiction that’s good for you.

24 It’s a great way to live a longer life. Running has been shown to increase life expectancy.

25 It’s a great way to make a difference in your life. Running can have a positive impact on all aspects of your life.

What are you waiting for after knowing why running is better than gym and how to start? Get out there and start running!

November 20, 2018

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