Tag: job

Important Skills for Pharma Marketing

The skills required for pharma marketing are constantly evolving and provide the best career opportunities in the Pharmaceuticals industry. This industry is growing hence there will always be a need for skilled marketing professionals.

These skills are important since it helps you in your career growth through your job performance, and communication with your seniors, colleagues and your clients.

Some of the most important skills include:

Project planning and management:

Various projects are regularly going on in the pharmaceutical industry. It may be a new formulation or a different drug delivery system. These innovations help to grow the industries as well as beneficial for patients.

Acquiring complete knowledge of the project, making the plan and managing it properly makes the project successful.

Pharmaceutical marketing campaigns can be complex and require careful planning. Marketers need to be able to identify the capacity of the drug manufacturer, the target audience, develop the marketing message, and select the right channels to reach the targeted audience.

Problem-solving:

Pharmaceutical marketing is constantly evolving, and marketers need to be able to adapt to change. They need to be able to identify and solve problems quickly and efficiently.

It requires your decision-making ability and also the ability to analyse and evaluate the situation and take action appropriately.

Communication skills for pharma marketing:

Pharmaceutical marketers need to be able to communicate effectively with a variety of audiences, including doctors, pharmacists, and other healthcare professionals. They need to be able to explain complex medical concepts clearly and concisely. Communication skills are a must for pharma marketing.

Specialization skills for pharma marketing:

Pharmaceutical marketing is a specialized field, and marketers need to have a deep understanding of the industry. They need to know the latest trends, regulations, and technologies.

Apart from marketing knowledge you also need knowledge of pharmaceutics, pharmacology, anatomy and physiology of the human body. This will help you in communicating medical terminology with ease.

Good initiative:

Pharmaceutical marketers need to be able to take initiative and work independently. They need to be able to identify opportunities and develop creative marketing strategies.

Managerial skills for Pharma Marketing:

Pharmaceutical marketers often need to manage projects and budgets. They need to be able to delegate tasks, track progress, and make necessary adjustments.

Business awareness:

Pharmaceutical marketers need to have a strong understanding of the business world. They need to know how to develop and execute marketing strategies that meet the company’s goals.

Attentiveness skills for pharma marketing:

Pharmaceutical marketers need to be attentive to the needs of their target audience. They need to be able to identify and respond to changes in the market.

Regulations:

Pharmaceutical marketing is highly regulated, so marketers need to be familiar with the latest regulations. They need to ensure that their marketing materials are compliant with all applicable laws and regulations.

Ethics:

Pharmaceutical marketing is a highly ethical field, so marketers need to be aware of the ethical considerations involved in marketing pharmaceutical products. They need to ensure that their marketing materials are truthful and accurate and that they do not make any misleading claims.

How to Succeed in Pharma Marketing

If you are interested in a career in pharma marketing, you should have a strong academic background in pharmacy, marketing, business, or a related field. You should also have experience in writing, communication, and project management. You should also be able to work independently and as part of a team.

Here are some additional tips for success in pharma marketing:

Stay up-to-date on the latest trends and regulations.

The pharmaceutical industry is constantly changing, so it is important to stay up-to-date on the latest trends and regulations. You can do this by reading industry publications, attending industry events, and networking with other professionals in the field.

Develop strong relationships with key stakeholders.

To be successful in pharma marketing, you need to develop strong relationships with key stakeholders, such as doctors, pharmacists, and other healthcare professionals. These relationships will help you to understand the needs of your target audience and develop effective marketing campaigns.

Be creative and innovative.

The pharmaceutical industry is a highly competitive market, so it is important to be creative and innovative in your marketing strategies. You need to find ways to stand out from the competition and reach your target audience in a meaningful way.

Be passionate about the industry.

Finally, it is important to be passionate about the pharmaceutical industry if you want to be successful in pharma marketing. This passion will show through your work and help you to connect with your target audience.

Conclusion

Skills are important to build your expertise in the pharmaceutical industry and for your career growth. You may or may not have some skills but if you are eager to develop your abilities you can very well succeed in your life. Hence develop important skills for pharma marketing and make your career in the pharma industry.

Click the Link to Read How to Become a Medical Representative in India

July 28, 2023
How to Become a Medical Representative in India

Do you want to become a Medical Representative in India or looking for a career opportunity then this is the right page to know all about the Medical Representative job.

Before proceeding further, let me introduce myself to you so that you can understand how I’m able to give you exact information.

I was in the Pharmaceuticals industry for around 40 years and started my career as a Medical Representative and then as a Manager and then as pharma manufacturer, distributor and retailer.

What is a Medical Representative?

A Medical Representative represent a pharmaceutical company and provides information about the medicine of their company to doctors and pharma trade in return gain sales from them.

Medical Representative is a reputed profession and a handsomely paid job.

If you are willing to travel, like to face challenges, can speak fluently and convince others, inclination towards a sales career then you can be considered to be suitable for the job provided you fulfil other required eligibility for the job like qualification.

Qualifications for Medical Representative

Most companies prefer a Diploma in Pharmacy or Science graduate because it helps them to understand the initial knowledge of anatomy, physiology & pharmacology, MBA is an additional advantage that helps to develop business.

Another basic requirement is to have a two-wheeler as it facilitates reaching the desired multiple destinations with ease.

Despite the advancement of the latest technology, MR jobs will always be in demand to promote face-to-face products, which might be Medical Equipment, Biochemistry…

Medical representative salaries

Although there are no fixed norms regarding salaries for Medical Representatives and it depends upon the qualification, capabilities and varies from company to company.

Multinational companies’ salaries for Medical representatives starting range is Rs2.4 lakhs/year to Rs4lakhs/year

Indian companies starting range is between Rs1.5-3 lakhs/year.

Apart from the salaries, Medical Representatives are getting daily allowances, travel allowances and other emoluments.

On achieving targets Medical Representatives can also earn incentives on overall sales, product incentives, and a group of product incentives to boost their morals to achieve more. You can also be promoted to Manager and senior marketing manager.

Where to search for a job as a Medical Representative:

You may search for the job by various methods

1– Newspaper ads

2– Info from the pharmaceutical wholesalers of your city.

3– Online job sites like Indeed, Naukri.com, Shine, Monster…

4– Your contact with MR and Managers.

How to Apply for the job?

FIRST IMPRESSION IS VERY IMPORTANT

Your application should be impressive mentioning your strong points.

Your application must show the willingness to prove your candidature of becoming a Medical Representative.

Make assurance for living no stone unturned.

Lastly, show your confidence in the repute of the company and yourself for a favourable response at your address, telephone and email address.

Your resume should be in detail to give a clear hint about the person you are.

1 — YOUR’S FULL NAME

2– FATHER’S NAME

3 — DATE OF BIRTH

4 — ADDRESS

5 — PERSONAL DETAILS

Martial status

Height

Weight

6– QUALIFICATION

Details of secondary school examination

Details of degrees you have gained

7 — EXPERIENCE:

Specify your achievements with the details of the experience you have gained.

8 — EXTRACURRICULAR ACTIVITIES

9 — YOUR PLUS POINT

10 — YOUR DRAWBACKS

11 — AVAILABILITY

When can you join the job if selected

12 — DATE & PLACE

Where to apply for a job as a Medical Representative :

In India, thousands of pharmaceutical companies need Medical Representatives at various district headquarters.

You can apply on the company’s websites, online jobs websites or apply directly through the concerned Managers.

Top companies prefer freshers or with few month’s experience

These companies are well established which facilitates a representative to get acceptance in the market.

Glaxo, Pfizer, Hochest, Abbot, Sun Pharmaceutical, Lupin, Dr Reddy’s Lab, Cipla, Wockhardt, Ranbaxy, Cadila, Roche, Merk, Bayer, Mankind… and many more are the best and preferable companies.

You can’t wait for only these companies for a long time hence join the first opportunity you get & continue work along with the effort to look for options.

You may also apply in

GENERIC COMPANIES:

Many companies promote their generic product (medicine with salt names ) through wholesalers and retailers are doing very well business.

They also require representatives to promote the products to wholesalers and retailers. You can gain this opportunity and become a Representative of a Generic Pharma company.

OTC COMPANIES:

Lots of pharma co. are nowadays shifting their few products to sell on the counter.

Due to the increase in demand by the customers by advertisement and popularity of the product.

For example, Win Medicare, Mankind Pharma, P&G, Novartis, Johnson & Johnson, and Dabur are doing very well business in the OTC trade.

You can be part of it and provide your services to an OTC company.

MEDICAL DEVICE/EQUIPMENT CO.:

As equipment plays, an important role in the diagnosis of disease, which is increasing day by day creates the need for a Representative to fulfil the requirement.

How to prepare yourself for an interview:

Lots of companies nowadays conduct open interviews.

You can directly participate in it.

PREPARATION FOR INTERVIEW

1- Get all your documents ready along with your resume

2- Groom yourself with a proper haircut and shaving. I suggest wearing a tie with a proper knot.

3- Reach before the scheduled time.

4- Don’t get nervous

5- Maintain your presence of mind.

6- Behave properly with etiquette and manners.

SUM UP

Medical Representative job is a prestigious profession along with handsome emoluments and interaction with reputed people. You have to maintain decorum through your pleasant personality and behaviour.

Read more about Pharma marketing strategies

I hope this page will help you by providing information about the way to become a Medical Representative in India.

GOOD LUCK

July 14, 2023