Tag: Pharma Companies

  • Rajasthan Drugs and Pharmaceuticals Limited will start again

    Rajasthan Drugs and Pharmaceuticals Limited will start again

    Rajasthan Drugs and Pharmaceuticals Limited whose operation was closed in 2016 will start again. Rajasthan Drugs and Pharmaceuticals Limited is established in the Vishwakarma Industrial Area (VKI) at Jaipur. This is the only government pharmaceutical company in Rajasthan.

    The process of restarting the Rajasthan Drugs and Pharmaceuticals Limited, established in the Vishwakarma Industrial Area (VKI) of the capital and closed for eight years, has been expedited. Recently, in the company’s board meeting, the state medical and health department instructed the company Hindustan Antibiotic Limited (HAL) to prepare a detailed development project report (DPR) within a month. After this, top officials of the department have also visited the company. HAL’s technical team was also present during this period.

    This is the only government pharmaceutical company in the state. Earlier it was run based on a joint venture between the Government of India and the State Government in a partnership ratio of 51:49. But in the year 2016, the production in this company stopped, which has not been started till date. The high-level machinery in the company is still intact. In which some are in working condition, some are dilapidated and some are completely packed.

    Rajasthan Drugs and Pharmaceuticals Limited is capable of producing multiple drugs

    After restarting the company, self-reliance in terms of the availability of medicines of Rajasthan Medical Services Corporation, operated under the Medical and Health Department, will increase. The company has a high level of testing laboratory capacity for ORS, cough syrups and seasonal and other medicines including swine flu. Rajasthan Drugs and Pharmaceuticals Limited was registered in November 1978 and was established in July 1979. Its production has been going on since 1981, which stopped in the year 2016.

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    The company was profitable till the year 2014

    On December 28, 2016, the Central Cabinet had decided to close this company. It was decided to repay the liabilities by selling all the movable and immovable assets of the company. At that time, out of 126 employees and officers, 101 were given voluntary retirement but 25 employees did not accept it. The company continued to earn profits until 2014. In the year 2011, 455 employees and officers were employed in the company. During the last government, the Cabinet had also approved to start it.

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  • Role of Pharmacists in Pharma Marketing

    Role of Pharmacists in Pharma Marketing

    Pharma Marketing

    The role of pharmacists in pharma marketing is a pillar of the pharma industry. Pharmacists play a critical role in pharmaceutical marketing.

    I remember when I was a Medical Representative a pharmacist was insisting on providing free samples to him to gain more sales from his counter. As the samples were for physicians I refused to give them to him. Anyhow I was able to make him my friend and thus got full support.

    Hence the role of pharmacists is very important in pharma marketing for selling your products through prescriptions and recommending your products to other customers.

    They are the primary point of contact for patients buying medicines on their prescriptions, and pharmacists have the opportunity to educate patients about new drugs and their side effects.

    Pharmacists can also provide valuable insights to pharmaceutical companies about patient needs and preferences.

    Here are some of the roles of pharmacists in pharmaceutical marketing:

    Pharmacists role to educate patients about new drugs. 

    Pharmacists can provide patients with information about the benefits, risks, and side effects of new drugs. They give information about the dosages. They can also answer questions about how to take the drugs and what to do if they experience side effects.

    Hence pharma marketers should provide information about the medicine and especially about new drugs.

    Identifying barriers to medication adherence. 

    Pharmacists can help patients identify and overcome barriers to medication adherence, such as cost, forgetfulness, or difficulty understanding the instructions. Usually, they stick stickers of instructions for dosages on the strips and bottles. Thus they help the patient which in turn grows the patient faith in the pharmacists and pharma companies.

    Hence the pharma marketer should communicate with the pharmacist about the difficulties they are facing and convince them by providing solutions.

    Providing patient feedback to pharmaceutical companies. 

    Pharmacists can provide pharmaceutical companies with valuable feedback about patient needs and preferences.

    This feedback can help companies develop new drugs and marketing strategies that are more effective.

    Related Page: IMPORTANT SKILLS FOR PHARMA MARKETING

    Direct Marketing activities

    In addition to these direct marketing activities, pharmacists can also help to promote pharmaceutical products indirectly. They can also promote OTC and generic products of pharmaceutical companies.

    For example, they can display promotional materials in their pharmacies, or they can participate in educational events about new drugs.

    Conclusion

    Overall, pharmacists play a vital role in pharmaceutical marketing. They are well-positioned to educate patients about new drugs, identify barriers to medication adherence, and provide feedback to pharmaceutical companies. They can also generate extra sales for a pharma company.

    By working together, pharmacists and pharmaceutical companies can help patients get the most out of their medications. It is better to make a friendly relationship with the pharmacists for the growth of your company.

    Thus the role of pharmacists in pharma marketing is important and a marketer should consider pharmacists in their planning.

  • How to Become a Medical Representative in India

    How to Become a Medical Representative in India

    How to become a Medical Representative in India

    Do you want to become a Medical Representative in India or looking for a career opportunity then this is the right page to know all about the Medical Representative job.

    Before proceeding further, let me introduce myself to you so that you can understand how I’m able to give you exact information.

    I was in the Pharmaceuticals industry for around 40 years and started my career as a Medical Representative and then as a Manager and then as pharma manufacturer, distributor and retailer. 

    What is a Medical Representative?

    A Medical Representative represent a pharmaceutical company and provides information about the medicine of their company to doctors and pharma trade in return gain sales from them.  

    Medical Representative is a reputed profession and a handsomely paid job.

    If you are willing to travel, like to face challenges, can speak fluently and convince others, inclination towards a sales career then you can be considered to be suitable for the job provided you fulfil other required eligibility for the job like qualification.

    Qualifications for Medical Representative

    Most companies prefer a Diploma in Pharmacy or Science graduate because it helps them to understand the initial knowledge of anatomy, physiology & pharmacology, MBA is an additional advantage that helps to develop business.

    Another basic requirement is to have a two-wheeler as it facilitates reaching the desired multiple destinations with ease.

    Despite the advancement of the latest technology, MR jobs will always be in demand to promote face-to-face products, which might be Medical Equipment, Biochemistry…

    Medical representative salaries

    Although there are no fixed norms regarding salaries for Medical Representatives and it depends upon the qualification, capabilities and varies from company to company.


    Multinational companies’ salaries for Medical representatives starting range is Rs2.4 lakhs/year to Rs4lakhs/year 

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    Indian companies starting range is between Rs1.5-3 lakhs/year.

    Apart from the salaries, Medical Representatives are getting daily allowances, travel allowances and other emoluments.
     

    On achieving targets Medical Representatives can also earn incentives on overall sales, product incentives, and a group of product incentives to boost their morals to achieve more. You can also be promoted to Manager and senior marketing manager.

    Where to search for a job as a Medical Representative: 

    You may search for the job by various methods

    1– Newspaper ads

    2– Info from the pharmaceutical wholesalers of your city.

    3– Online job sites like Indeed, Naukri.com, Shine, Monster… 

    4– Your contact with MR and Managers.

    How to Apply for the job?  

    FIRST IMPRESSION IS VERY IMPORTANT

    Your application should be impressive mentioning your strong points.

    Your application must show the willingness to prove your candidature of becoming a Medical Representative.

    Make assurance for living no stone unturned.

    Lastly, show your confidence in the repute of the company and yourself for a favourable response at your address, telephone and email address. 

    Your resume should be in detail to give a clear hint about the person you are. 

    1 — YOUR’S FULL NAME

    2– FATHER’S NAME

    3 — DATE OF BIRTH

    4 — ADDRESS

    5 — PERSONAL DETAILS 

    Martial status

    Height

    Weight

    6–  QUALIFICATION

    Details of secondary school examination

    Details of degrees you have gained

    7 — EXPERIENCE: 

    Specify your achievements with the details of the experience you have gained. 

    8 — EXTRACURRICULAR ACTIVITIES

    9 — YOUR PLUS POINT

    10 — YOUR DRAWBACKS

    11 — AVAILABILITY 

    When can you join the job if selected

    12 — DATE & PLACE

    Where to apply for a job as a Medical Representative : 

    In India, thousands of pharmaceutical companies need Medical Representatives at various district headquarters. 

    You can apply on the company’s websites, online jobs websites or apply directly through the concerned Managers.

    Top  companies prefer freshers or with few month’s experience 

    These companies are well established which facilitates a representative to get acceptance in the market.

    Glaxo, Pfizer, Hochest, Abbot, Sun Pharmaceutical, Lupin, Dr Reddy’s Lab, Cipla, Wockhardt, Ranbaxy, Cadila, Roche, Merk, Bayer, Mankind… and many more are the best and preferable companies. 

     You can’t wait for only these companies for a long time hence join the first opportunity you get & continue work along with the effort to look for options. 

    You may also apply in

    GENERIC COMPANIES:

    Many companies promote their generic product (medicine with salt names )  through wholesalers and retailers are doing very well business.

    They also require representatives to promote the products to wholesalers and retailers. You can gain this opportunity and become a Representative of a Generic Pharma company.

    OTC COMPANIES:

    Lots of pharma co. are nowadays shifting their few products to sell on the counter.

    Due to the increase in demand by the customers by advertisement and popularity of the product.

    For example, Win Medicare, Mankind Pharma, P&G, Novartis, Johnson & Johnson, and Dabur are doing very well business in the OTC trade.

    You can be part of it and provide your services to an OTC company.

    MEDICAL DEVICE/EQUIPMENT CO.: 

    As equipment plays, an important role in the diagnosis of disease, which is increasing day by day creates the need for a Representative to fulfil the requirement.  

    How to prepare yourself for an interview: 

    Lots of companies nowadays conduct open interviews.

    You can directly participate in it. 

    PREPARATION FOR INTERVIEW

    1- Get all your documents ready along with your resume   

    2- Groom yourself with a proper haircut and shaving. I suggest wearing a tie with a proper knot.      

    3- Reach before the scheduled time.

    4- Don’t get nervous

    5- Maintain your presence of mind.

    6- Behave properly with etiquette and manners. 

    SUM UP                

    Medical Representative job is a prestigious profession along with handsome emoluments and interaction with reputed people. You have to maintain decorum through your pleasant personality and behaviour.

    Read more about Pharma marketing strategies

    I hope this page will help you by providing information about the way to become a Medical Representative in India.

    GOOD LUCK

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  • Pharma Marketing Strategies for a New Pharma Company

    Pharma Marketing

    Pharma marketing and selling is the marketing of pharma products, branded medicines, generic medicines, OTC products, and medical equipment.

    In this competitive phase in the pharma market, it is difficult for a new company to develop its brands and gain major market share.

    Here I will provide the different strategies which can be implemented by a new pharma company or those who are planning to build a pharmaceutical manufacturing unit.

    TRADITIONAL WAY

    The traditional way of marketing pharma products is to recruit Medical Representatives, Managers of the state, develop the distribution network, contact Doctors through the field staff, generate prescriptions from doctors, and fulfil the demand through retailers by supplying to them from the distributor.

    This type of marketing strategy is been used for many years successfully.

    When I joined as Medical Representative in 1980 only a few pharma companies were in the market and most of the doctors were not visited by MR. 

    The sales were automatically generated since most of the doctors were following the prescriptions of established senior doctors from whom we were generating sales.

    At that time the literature of product information, few samples, small gifts, and visits were enough for a doctor to get prescriptions.

    Here I would like to add that during those days many research products, new combination drugs, and new drug delivery system was developing and coming into the market with very low competition.

    With the change of time and increasing competition between the pharma companies coming with the same molecules, the field staff started corrupting doctors instead of convincing them later on the companies were also involved in it.

    Still, it’s the best strategy if you are ready to invest in marketing for a long time with some unique ideas.

    The best example is Mankind Pharma which has grown fast by implementing aggressive marketing and low price of the products.

    Unique Ideas

    GENERIC PHARMA MARKETING

    The market for generic products is developing fast.

    You can start marketing your products by just appointing one or two field staff in a state.

    Your field staff along with the distribution network can develop your market by selling your products at a generic price.

    You have to pay attention to your price list, fast-running salts which a retailer can easily sell on the counter. The general practitioner can also be your targeted customers.

    OTC MARKETING  

    Many established brands are now promoted through print and Tv media to boost their sales.

    Many other non-prescription products can also be promoted through print media, Tv channels, field staff, promotional materials, promotional canopy, trade centres, and trade fairs.

    To establish the brand you have to be prepared for the advertising budget. 

    I know this budget is much more than the production cost of the product but it also increases the brand value.

    Remember KESH KING oil, Zandu Balm is been purchased by Emami at very high prices.

    FRANCHISE MARKETING 

    Marketing through the franchisors by giving them permission for marketing in a selected area. 

    The franchisor may be a pharma distributor, an ex-Medical representative, or an ex-Manager.

    You can also select some NGOs that are working in the medical field having good contacts with doctors. 

    You have to provide only a few promotional pieces of literature, visual aid, a detailing bag, and a few small gifts.

    All other marketing expenses have been beer by the franchisor within the fixed margin(app. 40-60%) on the purchase provided by you.

    You can provide incentives with rewards to develop sales in their areas.

    TELEMARKETING

    You might be astonished at how a pharma product can be sold by telemarketing.

    It’s marketing to generate leads from the pharma distributors for particular products.

    It requires 20-30 cold calls every day to pharma distributors. Phone numbers are easily available on the internet, yellow pages…

    There are thousands of pharma distributors who are looking for a unique brand for a monopoly to avoid competition.

    They can set up your brand in their areas and can get benefits.

    You have to develop trust with them to retain their monopoly and regularly feed their demand for the products.

    This is beneficial for the companies as well as the distributors.

    ONLINE PHARMA MARKETING  

    Although it’s not new a few companies worldwide are doing online marketing for products related to healthcare. Examples are the few banners above in this post.

    Still, in India and worldwide, a lot of scopes exist. As the urban population’s awareness regarding healthcare and online purchasing habits is increasing daily.

    It doesn’t require much time to create a site. However, a lot of effort is required to develop and increase online sales.

    For online marketing 

    1 You have to choose certain healthcare OTC products like skincare, anti-ageing, ayurvedic products, and health-supporting products.        

    2 Creating an online store It’s very simple with very little investment.

    For creating an online store you need

    a) A Hosting platform to run your site on the internet.

    b) A domain name(your company name) the address of your site on the internet.

    c) A website building platform like WordPress or some other website builder.

    d) A few online tools for online marketing.

    3 If you feel difficulty in creating an online store you can hire online a freelancer web developer from Fiverr.

    4 For online marketing, you can promote your site on social media. You can also use autonomous tools from Buffer or contact any social media marketing agencies. We provide these services at very nominal charges. Check Here

    5 You can also introduce an affiliate program on your site. You have to give a commission on sales to your affiliates. You have also to provide promotional banner links and unique affiliate tracking links for the products.   

    READ MORE

    3 Simple Steps to Create a Business Website

    The Final Thought

    Pharmaceutical marketing is different and unique as compared to other products. Hence we have to use different strategies at different times depending on the situation.

    You can take my advice as your consultant full-time or on a contract basis, feel free to contact us.

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