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  • Rajasthan Drugs and Pharmaceuticals Limited will start again

    Rajasthan Drugs and Pharmaceuticals Limited will start again

    Rajasthan Drugs and Pharmaceuticals Limited whose operation was closed in 2016 will start again. Rajasthan Drugs and Pharmaceuticals Limited is established in the Vishwakarma Industrial Area (VKI) at Jaipur. This is the only government pharmaceutical company in Rajasthan.

    The process of restarting the Rajasthan Drugs and Pharmaceuticals Limited, established in the Vishwakarma Industrial Area (VKI) of the capital and closed for eight years, has been expedited. Recently, in the company’s board meeting, the state medical and health department instructed the company Hindustan Antibiotic Limited (HAL) to prepare a detailed development project report (DPR) within a month. After this, top officials of the department have also visited the company. HAL’s technical team was also present during this period.

    This is the only government pharmaceutical company in the state. Earlier it was run based on a joint venture between the Government of India and the State Government in a partnership ratio of 51:49. But in the year 2016, the production in this company stopped, which has not been started till date. The high-level machinery in the company is still intact. In which some are in working condition, some are dilapidated and some are completely packed.

    Rajasthan Drugs and Pharmaceuticals Limited is capable of producing multiple drugs

    After restarting the company, self-reliance in terms of the availability of medicines of Rajasthan Medical Services Corporation, operated under the Medical and Health Department, will increase. The company has a high level of testing laboratory capacity for ORS, cough syrups and seasonal and other medicines including swine flu. Rajasthan Drugs and Pharmaceuticals Limited was registered in November 1978 and was established in July 1979. Its production has been going on since 1981, which stopped in the year 2016.

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    The company was profitable till the year 2014

    On December 28, 2016, the Central Cabinet had decided to close this company. It was decided to repay the liabilities by selling all the movable and immovable assets of the company. At that time, out of 126 employees and officers, 101 were given voluntary retirement but 25 employees did not accept it. The company continued to earn profits until 2014. In the year 2011, 455 employees and officers were employed in the company. During the last government, the Cabinet had also approved to start it.

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  • Role of Pharmacists in Pharma Marketing

    Role of Pharmacists in Pharma Marketing

    Pharma Marketing

    The role of pharmacists in pharma marketing is a pillar of the pharma industry. Pharmacists play a critical role in pharmaceutical marketing.

    I remember when I was a Medical Representative a pharmacist was insisting on providing free samples to him to gain more sales from his counter. As the samples were for physicians I refused to give them to him. Anyhow I was able to make him my friend and thus got full support.

    Hence the role of pharmacists is very important in pharma marketing for selling your products through prescriptions and recommending your products to other customers.

    They are the primary point of contact for patients buying medicines on their prescriptions, and pharmacists have the opportunity to educate patients about new drugs and their side effects.

    Pharmacists can also provide valuable insights to pharmaceutical companies about patient needs and preferences.

    Here are some of the roles of pharmacists in pharmaceutical marketing:

    Pharmacists role to educate patients about new drugs. 

    Pharmacists can provide patients with information about the benefits, risks, and side effects of new drugs. They give information about the dosages. They can also answer questions about how to take the drugs and what to do if they experience side effects.

    Hence pharma marketers should provide information about the medicine and especially about new drugs.

    Identifying barriers to medication adherence. 

    Pharmacists can help patients identify and overcome barriers to medication adherence, such as cost, forgetfulness, or difficulty understanding the instructions. Usually, they stick stickers of instructions for dosages on the strips and bottles. Thus they help the patient which in turn grows the patient faith in the pharmacists and pharma companies.

    Hence the pharma marketer should communicate with the pharmacist about the difficulties they are facing and convince them by providing solutions.

    Providing patient feedback to pharmaceutical companies. 

    Pharmacists can provide pharmaceutical companies with valuable feedback about patient needs and preferences.

    This feedback can help companies develop new drugs and marketing strategies that are more effective.

    Related Page: IMPORTANT SKILLS FOR PHARMA MARKETING

    Direct Marketing activities

    In addition to these direct marketing activities, pharmacists can also help to promote pharmaceutical products indirectly. They can also promote OTC and generic products of pharmaceutical companies.

    For example, they can display promotional materials in their pharmacies, or they can participate in educational events about new drugs.

    Conclusion

    Overall, pharmacists play a vital role in pharmaceutical marketing. They are well-positioned to educate patients about new drugs, identify barriers to medication adherence, and provide feedback to pharmaceutical companies. They can also generate extra sales for a pharma company.

    By working together, pharmacists and pharmaceutical companies can help patients get the most out of their medications. It is better to make a friendly relationship with the pharmacists for the growth of your company.

    Thus the role of pharmacists in pharma marketing is important and a marketer should consider pharmacists in their planning.

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