YouTubers do not have the license to tarnish anyone’s reputation, the Madras High Court said during the hearing of a case on Tuesday. Additionally, the High Court has directed YouTubers to deposit the income earned through wrong videos on the social media platform in the revenue court.

What is the whole matter

YouTuber Savukku Shankar had accused a media company of smuggling banned substances in his videos. After that, the media company filed a civil suit against the YouTuber alleging that Shankar had posted many derogatory videos against them on his YouTube channel. Moreover, these videos have been shared more than six lakh times. The company’s reputation has been greatly damaged by the video containing these false allegations.

Instructions to the YouTubers

Hearing the case, Justice N Satish Kumar has restrained YouTuber Shankar from making unverified allegations against the company. Moreover, instructions have been given to deposit the income earned through the videos posted against the company in the revenue court.

Who are YouTubers

YouTubers are individuals or groups who create and upload content to YouTube, a popular video-sharing platform. Furthermore, these creators cover a wide range of topics and genres, including vlogs, tutorials, gaming, comedy, education, lifestyle, and more.

Some YouTubers have gained massive followings and have become influential figures both on and off the platform. Moreover, they often monetize their content through advertising, sponsorships, merchandise sales, and other means. Additionally, they may also be awarded.

Read: National Creators Award 2024 for Content Creators

Some well-known YouTubers include PewDiePie, Dude Perfect, Jenna Marbles, Shane Dawson, and Lilly Singh, among many others.

How YouTubers make money

YouTubers make money through various channels, including:

1. Ad Revenue: YouTube’s Partner Program allows YouTubers to monetize their content through advertising. Ads are displayed before, during, or after videos, and YouTubers earn a share of the revenue generated from these ads. The amount earned depends on factors like the number of views, engagement, and the advertisers’ bids.
2. Sponsorships: YouTubers often collaborate with brands to promote their products or services in their videos. These sponsored content deals can be lucrative, with creators typically receiving payment or free products in exchange for featuring the brand in their videos.
3. Affiliate Marketing: YouTubers may include affiliate links in their video descriptions or directly promote products or services. When viewers click on these links and make a purchase, the YouTuber earns a commission.
4. Merchandise Sales: Many YouTubers create and sell their merchandise, such as clothing, accessories, or digital products like eBooks or online courses. Furthermore, they often promote these items in their videos or on their channels’ merch shelves.
5. Channel Memberships: YouTube offers a feature called channel memberships, where viewers can pay a monthly fee to become a member of a channel. Members may receive perks like exclusive badges, emojis, or access to members-only content. They can earn a portion of the membership fees.
6. Crowdfunding: Some YouTubers use crowdfunding platforms like Patreon to receive support directly from their fans. In exchange for monthly subscriptions or one-time donations, supporters may gain access to exclusive content, behind-the-scenes updates, or other perks.
7. Product Sales: They may develop and sell their products, such as books, music albums, or digital downloads. They promote these products to their audience through their videos and other marketing channels.

These are just some of the ways YouTubers monetize their content, and many creators use a combination of these methods to generate income from their channels.